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Imperial Brands Launches Refillable E-Cigarette Blu Bar in the UK for £5.99
Imperial Brands, formerly known as Imperial Tobacc-, has recently introduced its new Blu Bar e-cigarette device, offering up to 1000 puffs per cartridge. According to Betterretailing, this innovative device features a 550mAh battery and a USB-C charging port, making it reusable. Additionally, the liquid level is clearly visible, allowing users to know when it’s time to replace the cartridge.
A distinctive feature of this new device is that it locks when not in use, effectively preventing leaks. Upon launch, Blu Bar is available in four flavors. The product is priced at £5.99, which includes the device and a flavored cartridge. Moreover, a pack containing two cartridges is also available for the same price of £5.99.
Yawer Rasool, Consumer Marketing Director for Imperial Brands UK and Ireland, stated:
“We believe that the Blu Bar e-cigarette kit will present lucrative sales opportunities for wholesalers and retailers, providing them with an alternative revenue stream ahead of the proposed ban on disposable e-cigarettes.”
For more information on e-cigarettes and products, please click here.
